What's the real Extra Virgin Coconut Oil? what is meant by "Cold-pressed"? How different brands are selling normal coconut oil as virgin, let's get to know.

With limited regulation in the coconut oil industry, many brands label their product as "virgin" or "extra virgin" without proper research. Extra Virgin Coconut Oil is the purest form of coconut oil, which is Cold-Extracted from coconut milk(using centrifugal technology) without the application of heat or chemicals. Whereas Cold-Pressed coconut oil is made from dried coconuts(also known as copra) with limited application of heat. Many brands use this oil and label it as Extra Virgin or Virgin, since there is no regulations in naming in coconut oil industry.

Real Extra Virgin Coconut Oil, which is Cold-Extracted from pure coconut milk is the most nutritious Virgin coconut oil, since no heat or chemicals applied during the process of extraction. It conserves all the magical health benefits of coconut milk. On the other hand Cold-pressed coconut oil has lesser nutritional values compared to the Extra Virgin oil, since there is heat involved in many stages, from drying the coconuts to roasting it during the extraction. Navara Naturals Extra Virgin Coconut Oil, extracted from pure coconut oil is packed in brown bottles with utmost care, in order to protect it from potential vitamin loss if exposed to sunlight. Since our oil is extracted without the application of heat, the oil output will be lesser and may have price which is a little bit higher compared to other brands.

Generally Cold-pressed coconut oil or other normal coconut oils have colour ranging from pale yellow to golden yellow, whereas Extra Virgin Coconut Oil has no colour(transparent), since it's not undergone any heating process during the extraction. Also, Cold-pressed generally has strong aroma of roasted coconuts, but Extra Virgin Coconut Oil has mild smell of coconut milk. Although, there are bad practices in the market, which can give artificial transparent colour and aroma to normal oils and label it as Virgin or Extra Virgin, they can affect the health of consumers and reputation of our market, which we shall taken into account.

Always make informed decisions and informed purchases for your body and mind!